Of course rookie cards were one of the major issues among competitors as the various sports
card companies often raced to become the first to produce a rookie card for a
player that showed potential.Today, Topps is owned by Tornante Company and Madison Dearborn Partners, which
is affiliated with Michael Eisner, the former CEO of Disney. Much different than the large
royalties that are paid to professional sports players, Topps started out by paying the players
royalties in the form of household goods such as refrigerators and other large household items
which were considered a luxury in that day. They had sought to have exclusive contracts
with player which did not allow other companies to operate in the same niche market
as they were operating in. To expand their chewing gum business, Topps started to sell
their gum along with trading cards, but tn not the same trading cards that we would
think. Card were designed with a picture and signature on the front, and player statistics
on the back. If we look far into the past, we find that Topps actually
started business as American Leaf Tobacco in the late 1800's. Topps did not initially start
producing sports cards, but rather a card depicting a western television actor, Hopalong Cassidy. In
those early days, Topps was not the only company selling baseball cards along with chewing
gum, and they did have some very stiff competition with companies like Fleer and Bowman
selling a similar product.For many years it was said that the success of Topps caused
them to have a monopoly, especially in the baseball card market, even though they have
moved on to making football, basketball and hockey cards. Throughout the years, they have tn requin had
different types of pictures, from action pictures, depicting players on the field, to posed portraits
which were taken specifically for the purpose of baseball cards and even painted or sketched
pictures. It was not until the early 1950's that sports card as we are familiar
with were produced by Topps.The sport of choice for these first set of sports cards
made by Topps was baseball and the basic design of these cards was the same
as we know today. This monopoly was broken up in the early 1980's when a
lawsuit by Fleer paved the way for other companies to produce similar products. The business
was renamed Topps and the company moved forward into new niches.We can all remember the
bazooka bubblegum that was sold in our local convenience store that came wrapped with a
comic, and this was one of Topps first chewing gum products produced by this new
company. Over the years, Topps has been a leader in the sports card industry, setting
the standard for quality and design which is still in use today.Want to learn more
about collecting sports cards? Visit Sporting Legends Sports Cards Find the best value sports cards
for all your sporting heroes. As World War I broke out, followed by the Great
Depression, tobacco supplies were getting harder to find, making their business model more and more
difficult to remain profitable. Since the company already had distribution channels setup with stores throughout
the United States, they decided to utilize those channels to distribute chewing gum, which was
a new invention at the time. The Topps Company, which is one of the world's
largest producers of collectible sports cards has not always been a sports card company. http://sportinglegendssportscards.com/.
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